Sustainability and merchandise are two words that are often considered enemies. In the past, event giveaways and general merchandise have been considered wasteful gimmicks that ultimately just end up in landfill days after a given event.
When most people think of promotional products and event merchandise they immediately jump to companies putting their logo on a water bottle and giving it out in a show-bag of some sort. With growing demand, companies are now looking to a more premium and innovate product range to co-brand with and offer to their event attendees and clientele.
Since the rise of the War on Waste movement across Australia, reusable coffee cups have arguably become the number 1 must have sustainability accessory for the average coffee drinker. From Keep Cup's first to market product range, the evolution of the reusable cup has advanced rapidly with brands such as Uppercup offering additional design benefits to enhance the takeaway coffee experience.
Whether you are a cafe or gift shop right through to a large multi-national corporation, Co-Branding merchandise products for gifting or on-sale can seem like a rigorous task with many hoops to jump through. With 321 Water and Uppercup being a locally manufactured and operated company, we have been able to simplify the Co Branding process and offer the additional customer service benefits that you won't get from looking into imported products.
As business strategies and marketing materials continue to evolve with improving technologies and greater insight into certain industries, there has been a clear improvement in the way that Corporate Branding is done.
Corporate merchandise offers a fantastic marketing tool and a way for your brand to be exposed to the world through everyday products. Whether utilised for gifting, marketing events or in-house use, co-branding with the right product range can truly put your brand in great light with regard to social responsibility.
In the realm of living an ethical and sustainable lifestyle, we commonly refer to the three R's that can assist our daily decision making. Each of the R's covers a simple message that ultimately can culminate to a significant difference in societies waste impact.
Over the last decade or so, a rapid rise in "for purpose" businesses and having an impact focus model has been influential in the way that consumer behaviour has changed. With this rise came along a term that is now commonly recognised in business - Social Enterprise. Whilst there is still no legal framework around the definitions of a Social Enterprise, it broadly defines a business process and methodology towards for profit AND for purpose. The goods or services provided in a social enterprise usually focus on providing a solution to an issue our world is facing whilst still keeping up with consumer demands.
As promotional products and branded goods continues to prove itself as a staple marketing tool for events and broad exposure, we are finding a positive shift towards higher quality products with a much greater impact on both your brand and the world. With an increase in corporate sustainability protocols and a widespread interest in waste minimisation globally, gimmicks such as branded pens and stress balls are considered to put your brand in negative light, whilst reusable coffee cups and water bottles particularly Australian Made, promote healthier lifestyle choices and the opportunity to contribute towards a cleaner planet.
Australian manufacturing has always been synonymous with quality and customer service. As globalisation and transportation has allowed for the market to become much more price driven and competitive with the likes of Chinese manufacturing, we are finally finding a resurgence towards the quality control and regulations with Australian made products.