Over the last decade or so, a rapid rise in "for purpose" businesses and having an impact focus model has been influential in the way that consumer behaviour has changed. With this rise came along a term that is now commonly recognised in business - Social Enterprise. Whilst there is still no legal framework around the definitions of a Social Enterprise, it broadly defines a business process and methodology towards for profit AND for purpose. The goods or services provided in a social enterprise usually focus on providing a solution to an issue our world is facing whilst still keeping up with consumer demands.
As promotional products and branded goods continues to prove itself as a staple marketing tool for events and broad exposure, we are finding a positive shift towards higher quality products with a much greater impact on both your brand and the world. With an increase in corporate sustainability protocols and a widespread interest in waste minimisation globally, gimmicks such as branded pens and stress balls are considered to put your brand in negative light, whilst reusable coffee cups and water bottles particularly Australian Made, promote healthier lifestyle choices and the opportunity to contribute towards a cleaner planet.
Australian manufacturing has always been synonymous with quality and customer service. As globalisation and transportation has allowed for the market to become much more price driven and competitive with the likes of Chinese manufacturing, we are finally finding a resurgence towards the quality control and regulations with Australian made products.
What does sustainability mean to us?
Here at Uppercup we maintain a sustainable business model in two key ways. One, we monitor our impact at every stage in the supply chain. Two, we have made a conscious effort to align ourselves with ethical and sustainable companies.
Our motto “pure clarity” stems from the recognised need for corporate transparency and simplicity on our path towards making an impact on our planet through responsible consumerism. We would love to share with you what sustainability really means to us.
Ethical Consumerism and it's True Potential
As a consumer amidst the current trend of flooded markets and such competition, it has become a normality to purchase purely on convenience and price point without an in depth knowledge of the impact purchasing habits can actually have.
Our world is seemingly run by big multinational corporations, when it is actually the individuals that should feel empowered. Consumerism is what tends to drive decision making in the corporate world and with socially and environmentally conscious purchasing trends the power shift is with society to make a real difference in the world.
We are all trying to be more eco-friendly in our everyday life, but breaking old habits can sometimes be hard. Since Keep Cup brought to market the first barista friendly reusable coffee cup, we have seen the development of the industry to make the shift as effortless as possible. Uppercup is an Australian made alternative to Keep Cup that with a stylish and designer edge can make ditching the paper cups a whole lot easier.
When looking at the sustainability associated with drinking coffee, with particular thanks to the war on waste, disposable plastic coffee cups have been at the forefront of all conscious consumers minds.
It has become widespread knowledge now that majority of the disposable coffee cups we consume on a daily basis at such large numbers, in fact, are not recyclable due to their plastic lining and are merely ending in landfill.
Putting your brand on a reusable product can be a powerful marketing tool as well as a great way of promoting your company in a positive manor. With a product such as a reusable coffee cup, which has become an essential to many coffee drinkers, it has become a popular avenue to increasing your brand awareness to a much broader audience by co-branding.
When you order your next takeaway coffee, take a look around at the number of disposable cups that are flying out the door as society feeds their caffeine addiction.
Reusable coffee and tea cups are the solution to this growing waste problem that cities all over the world are struggling to keep up with.
By taking the plunge and remembering to bring your own tea or coffee cup to your café you are contributing to this growing movement of sustainable coffee consumption.
Since the initial launch of the acclaimed ABC program the War on Waste in May, 2017, a national movement of sorts has begun to influence the way we all act as consumers and global citizens.
Being dubbed as the War on Waste movement and with the release of a new season, Australians are now being persuaded to follow these key lifestyle principles: