Putting your brand on a reusable product can be a powerful marketing tool as well as a great way of promoting your company in a positive manor. With a product such as a reusable coffee cup, which has become an essential to many coffee drinkers, it has become a popular avenue to increasing your brand awareness to a much broader audience by co-branding.
When you order your next takeaway coffee, take a look around at the number of disposable cups that are flying out the door as society feeds their caffeine addiction.
Reusable coffee and tea cups are the solution to this growing waste problem that cities all over the world are struggling to keep up with.
By taking the plunge and remembering to bring your own tea or coffee cup to your café you are contributing to this growing movement of sustainable coffee consumption.
Since the initial launch of the acclaimed ABC program the War on Waste in May, 2017, a national movement of sorts has begun to influence the way we all act as consumers and global citizens.
Being dubbed as the War on Waste movement and with the release of a new season, Australians are now being persuaded to follow these key lifestyle principles:
We think carefully about the reusable products we chose to include in our range, and that includes Uppercup! So, we thought we would tell you a little more about the benefits of Uppercup and why we chose to add it to our labels.
Did you know that adult bodies are made up of roughly 60% water!
Reusable water bottles are convenient, eco-friendly and in the long run, a money saver.
For the last year or so, you will notice the rapid rise of reusable coffee cups at coffee shops and in your office - as a way of tackling the infamously called “war on waste” that we are currently facing. The Australian Packaging Covenant Organisation estimates that upwards of 1.2 billion disposable coffee cups are used each year in Australia with the majority of these just ending up in a landfill.
This same statement has been drilled into media outlets for some months now prompting conscious consumers to explore the options of purchasing their very own reusable products.