Over the last decade or so, a rapid rise in "for purpose" businesses and having an impact focus model has been influential in the way that consumer behaviour has changed. With this rise came along a term that is now commonly recognised in business - Social Enterprise. Whilst there is still no legal framework around the definitions of a Social Enterprise, it broadly defines a business process and methodology towards for profit AND for purpose. The goods or services provided in a social enterprise usually focus on providing a solution to an issue our world is facing whilst still keeping up with consumer demands.
As promotional products and branded goods continues to prove itself as a staple marketing tool for events and broad exposure, we are finding a positive shift towards higher quality products with a much greater impact on both your brand and the world. With an increase in corporate sustainability protocols and a widespread interest in waste minimisation globally, gimmicks such as branded pens and stress balls are considered to put your brand in negative light, whilst reusable coffee cups and water bottles particularly Australian Made, promote healthier lifestyle choices and the opportunity to contribute towards a cleaner planet.
Australian manufacturing has always been synonymous with quality and customer service. As globalisation and transportation has allowed for the market to become much more price driven and competitive with the likes of Chinese manufacturing, we are finally finding a resurgence towards the quality control and regulations with Australian made products.