Sustainability and merchandise are two words that are often considered enemies. In the past, event giveaways and general merchandise have been considered wasteful gimmicks that ultimately just end up in landfill days after a given event.
Since the rise of the War on Waste movement across Australia, reusable coffee cups have arguably become the number 1 must have sustainability accessory for the average coffee drinker. From Keep Cup's first to market product range, the evolution of the reusable cup has advanced rapidly with brands such as Uppercup offering additional design benefits to enhance the takeaway coffee experience.
As business strategies and marketing materials continue to evolve with improving technologies and greater insight into certain industries, there has been a clear improvement in the way that Corporate Branding is done.
We are all trying to be more eco-friendly in our everyday life, but breaking old habits can sometimes be hard. Since Keep Cup brought to market the first barista friendly reusable coffee cup, we have seen the development of the industry to make the shift as effortless as possible. Uppercup is an Australian made alternative to Keep Cup that with a stylish and designer edge can make ditching the paper cups a whole lot easier.
When you order your next takeaway coffee, take a look around at the number of disposable cups that are flying out the door as society feeds their caffeine addiction.
Reusable coffee and tea cups are the solution to this growing waste problem that cities all over the world are struggling to keep up with.
By taking the plunge and remembering to bring your own tea or coffee cup to your café you are contributing to this growing movement of sustainable coffee consumption.