Sustainability and merchandise are two words that are often considered enemies. In the past, event giveaways and general merchandise have been considered wasteful gimmicks that ultimately just end up in landfill days after a given event.
Since the rise of the War on Waste movement across Australia, reusable coffee cups have arguably become the number 1 must have sustainability accessory for the average coffee drinker. From Keep Cup's first to market product range, the evolution of the reusable cup has advanced rapidly with brands such as Uppercup offering additional design benefits to enhance the takeaway coffee experience.
As business strategies and marketing materials continue to evolve with improving technologies and greater insight into certain industries, there has been a clear improvement in the way that Corporate Branding is done.
Corporate merchandise offers a fantastic marketing tool and a way for your brand to be exposed to the world through everyday products. Whether utilised for gifting, marketing events or in-house use, co-branding with the right product range can truly put your brand in great light with regard to social responsibility.
We are all trying to be more eco-friendly in our everyday life, but breaking old habits can sometimes be hard. Since Keep Cup brought to market the first barista friendly reusable coffee cup, we have seen the development of the industry to make the shift as effortless as possible. Uppercup is an Australian made alternative to Keep Cup that with a stylish and designer edge can make ditching the paper cups a whole lot easier.
When looking at the sustainability associated with drinking coffee, with particular thanks to the war on waste, disposable plastic coffee cups have been at the forefront of all conscious consumers minds.
It has become widespread knowledge now that majority of the disposable coffee cups we consume on a daily basis at such large numbers, in fact, are not recyclable due to their plastic lining and are merely ending in landfill.
Putting your brand on a reusable product can be a powerful marketing tool as well as a great way of promoting your company in a positive manor. With a product such as a reusable coffee cup, which has become an essential to many coffee drinkers, it has become a popular avenue to increasing your brand awareness to a much broader audience by co-branding.
When you order your next takeaway coffee, take a look around at the number of disposable cups that are flying out the door as society feeds their caffeine addiction.
Reusable coffee and tea cups are the solution to this growing waste problem that cities all over the world are struggling to keep up with.
By taking the plunge and remembering to bring your own tea or coffee cup to your café you are contributing to this growing movement of sustainable coffee consumption.